Governor General's Innovation Awards
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SECRETS OF THE UNIVERSE
Secrets of the Universe is a sweeping, 3D giant-screen adventure that immerses audiences in the greatest mysteries of our time – puzzles spanning from the infinitesimal to the infinite — and introduces the brilliant minds seeking to unravel them.
01.
01.
WHAT PROBLEM WERE WE SOLVING?
WHAT PROBLEM WERE WE SOLVING?
WHAT PROBLEM WERE WE SOLVING?
Rain was brought in to build a digital experience for the Secrets of the Universe IMAX film that previewed the excitement and the experience that would be felt by movie-goers.
Rain was brought in to build a digital experience for the Secrets of the Universe IMAX film that previewed the excitement and the experience that would be felt by movie-goers.
Rain was brought in to build a digital experience for the Secrets of the Universe IMAX film that previewed the excitement and the experience that would be felt by movie-goers.
02.
What did Rain do?
Integrated the storytelling of the film with an interactive scale of the universe experience
Design concepts and wireframes for the new website
Integrated the storytelling of the film with an interactive scale of the universe experience
Created a showcase for video previews and behind the scenes photo galleries
Developed a theatre listing so fans could find venues and showtimes near them
Developed two contest strategies and accompanying paid digital marketing campaigns to promote the film on social media
Implemented an easy-to-use Content Management System and provided training for our clients so that they can easily update the site whenever they have something to share
03.
What were the outcomes?
200% increase in traffic to the website
Design concepts and wireframes for the new website
63,208 entrants to the contest in 4 months
45% of contest entrants opted in to receive more communications in the future
75K post engagements in 4 months
200%
200%
increase in traffic
increase in traffic
increase in traffic
63K+
entrants to the contest
45%
contest entrants opted in to receive future communications
View the Secrets of the Universe website
View the Secrets of the Universe website
View the Secrets of the Universe website
THE WORK
THE WORK
THE WORK
THE WORK
THE WORK
