Governor General's Innovation Awards
/
ROGERS CUP
Rogers Cup presented by National Bank is a prestigious professional tennis tournament owned and operated by Tennis Canada. Since 1881 for the men and 1892 for the women, the best players in the world have showcased their skills on Canadian courts. Only Wimbledon and the US Open have longer histories than this major Canadian stop, which is acknowledged by the tennis world to be one of the best-run tournaments on the professional circuit.
01.
WHAT PROBLEM WERE WE SOLVING?
WHAT PROBLEM WERE WE SOLVING?
As Rogers Cup continues to innovate and improve on its guest experience, the timing was right to overhaul the tournament website and improve the online experience for fans.
The website for these prestigious awards was dated, unreliable and poorly automated. This presented a real problem for an awards program rooted in the concept of innovation.
02.
What did Rain do?
Grew interest and and attendance through content creation, promotion and fan engagement across digital channels
Design concepts and wireframes for the new website
Social media strategy and execution including Twitter, Facebook, Vine, YouTube, Snapchat, and Instagram
Established a measurement and reporting framework, including social and website analytics
Developed and executed a paid digital and retargeting strategy
Built real-time live scoring, results, draws and order of play functionality
Developed the only tennis bracket and streak challenge games outside of the grand slams
03.
What were the outcomes?
2.5 million visitors to the website during the 2019 event
Design concepts and wireframes for the new website
6 million pageviews in 2019
52% of time spent in the signature Rain Digital tennis scoring applications
93% increase in click through rates on Facebook
We've worked with Rain since 2014, and there's a reason for that. They aren't just another vendor, but a partner and an extension of our team. They care about our projects as much as we do, and we can always count on them to go above and beyond for us.
We've worked with Rain since 2014, and there's a reason for that. They aren't just another vendor, but a partner and an extension of our team. They care about our projects as much as we do, and we can always count on them to go above and beyond for us.
BEN MAKARENKO
Director, Marketing and Digital Innovation
Tennis Canada / Rogers Cup
2.5M
visitors to the website during the 2019 event
6M
pageviews in 2019
52%
of time spent in the signature Rain Digital tennis scoring applications
THE WORK
THE WORK
THE WORK
THE WORK
THE WORK
