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ROGERS CUP

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Rogers Cup presented by National Bank is a prestigious professional tennis tournament owned and operated by Tennis Canada. Since 1881 for the men and 1892 for the women, the best players in the world have showcased their skills on Canadian courts. Only Wimbledon and the US Open have longer histories than this major Canadian stop, which is acknowledged by the tennis world to be one of the best-run tournaments on the professional circuit.

01.

WHAT PROBLEM WERE WE SOLVING?

WHAT PROBLEM WERE WE SOLVING?

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As Rogers Cup continues to innovate and improve on its guest experience, the timing was right to overhaul the tournament website and improve the online experience for fans.

The website for these prestigious awards was dated, unreliable and poorly automated. This presented a real problem for an awards program rooted in the concept of innovation.

02.

What did Rain do?

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Grew interest and and attendance through content creation, promotion and fan engagement across digital channels

Design concepts and wireframes for the new website

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Social media strategy and execution including Twitter, Facebook, Vine, YouTube, Snapchat, and Instagram

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Established a measurement and reporting framework, including social and website analytics

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Developed and executed a paid digital and retargeting strategy

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Built real-time live scoring, results, draws and order of play functionality

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Developed the only tennis bracket and streak challenge games outside of the grand slams

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RC-Home-Mobile
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RC-My-Bracket-Mobile
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03.

What were the outcomes?

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2.5 million visitors to the website during the 2019 event

Design concepts and wireframes for the new website

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6 million pageviews in 2019

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52% of time spent in the signature Rain Digital tennis scoring applications

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93% increase in click through rates on Facebook

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We've worked with Rain since 2014, and there's a reason for that. They aren't just another vendor, but a partner and an extension of our team. They care about our projects as much as we do, and we can always count on them to go above and beyond for us.
We've worked with Rain since 2014, and there's a reason for that. They aren't just another vendor, but a partner and an extension of our team. They care about our projects as much as we do, and we can always count on them to go above and beyond for us.
BEN MAKARENKO

Director, Marketing and Digital Innovation

Tennis Canada / Rogers Cup

2.5M

visitors to the website during the 2019 event

6M

pageviews in 2019

52%

of time spent in the signature Rain Digital tennis scoring applications

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View Rogers Cup website

View Rogers Cup website

THE WORK

THE WORK

THE WORK

THE WORK

THE WORK

Digital Done Properly Since 2014
©2020 Rain Digital

Digital Done Properly Since 2014
©2020 Rain Digital