Governor General's Innovation Awards
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PERIMETER INSTITUTE
Perimeter Institute is the world’s largest independent research hub devoted to theoretical physics, created to foster breakthroughs in the fundamental understanding of our universe, from the smallest particles to the entire cosmos.
01.
WHAT PROBLEM WERE WE SOLVING?
WHAT PROBLEM WERE WE SOLVING?
Perimeter Institute's digital presence did not reflect the sophistication and innovation that the Institute is known for.
The website for these prestigious awards was dated, unreliable and poorly automated. This presented a real problem for an awards program rooted in the concept of innovation.
02.
What did Rain do?
Developed a 3-year integrated digital marketing and communications strategy
Design concepts and wireframes for the new website
Internal stakeholder consultation and development of audience profiles
Development of feature-rich, standalone brand journalism site
Paid digital marketing campaigns
Email campaigns and marketing automation
Video production and graphic design
Development of an interactive scale of the universe for students
In 2018, Rain worked with Perimeter Institute to develop an award-winning interactive Scale of the Universe. Users can zoom from the smallest objects in the universe to the most massive, while learning about each along the way through photo, video and written content. Additional interactive applications found on the scale include science selfies, creating music with gravitational waves, and aligning telescopes all over the globe to visualize a black hole.
The website for these prestigious awards was dated, unreliable and poorly automated. This presented a real problem for an awards program rooted in the concept of innovation.
03.
What were the outcomes?
180% increase in traffic
Design concepts and wireframes for the new website
250% increase in product downloads as a result of search engine marketing and paid social
2 national marketing awards won
80% more email opens than the industry average
37.5% more clicks from email campaigns
83% lower cost per click than industry average
$1.02 cost per lead compared to the industry average of $18.62
Rain has worked with Perimeter Institute on a variety of projects, from creating our award-winning website, insidetheperimeter.ca, to digital strategy and integrated digital marketing campaigns. Rain's combination of marketing expertise, technical know-how, and focus on the client's specific goals has been vital to the digital evolution of the Institute. Rain "gets" the unique brand of a client - even if it involves a complex subject like theoretical physics - and knows how to connect it with audiences in meaningful ways.
Rain has worked with Perimeter Institute on a variety of projects, from creating our award-winning website, insidetheperimeter.ca, to digital strategy and integrated digital marketing campaigns. Rain's combination of marketing expertise, technical know-how, and focus on the client's specific goals has been vital to the digital evolution of the Institute. Rain "gets" the unique brand of a client - even if it involves a complex subject like theoretical physics - and knows how to connect it with audiences in meaningful ways.
Rain has worked with Perimeter Institute on a variety of projects, from creating our award-winning website, insidetheperimeter.ca, to digital strategy and integrated digital marketing campaigns. Rain's combination of marketing expertise, technical know-how, and focus on the client's specific goals has been vital to the digital evolution of the Institute. Rain "gets" the unique brand of a client - even if it involves a complex subject like theoretical physics - and knows how to connect it with audiences in meaningful ways.
COLIN HUNTER
Director of Communications and Media
Perimeter Institute
180%
increase in traffic
250%
increase in product downloads
2
national marketing awards
View Inside the Perimeter website
View the Governor General's Innovation Awards website.
View Quantum to Cosmos interactive experience
View the Governor General's Innovation Awards website.
THE WORK
THE WORK
THE WORK
THE WORK
THE WORK
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©2023 Rain Digital
Digital Done Properly Since 2014
©2021 Rain Digital