Governor General's Innovation Awards
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CANADIAN PARALYMPIC COMMITTEE
The Canadian Paralympic Committee (CPC) believes that a more inclusive world is possible through the power of sport. Committed to delivering the best-prepared teams for the Paralympic Games, the CPC recently rebranded and released a strategic plan ahead of the Paris 2024 Games.
The Canadian Paralympic Committee (CPC) believes that a more inclusive world is possible through the power of sport. Committed to delivering the best-prepared teams for the Paralympic Games, the CPC recently rebranded and released a strategic plan ahead of the Paris 2024 Games.
The Canadian Paralympic Committee (CPC) believes that a more inclusive world is possible through the power of sport. Committed to delivering the best-prepared teams for the Paralympic Games, the CPC recently rebranded and released a strategic plan ahead of the Paris 2024 Games.
01.
01.
WHAT PROBLEM WERE WE SOLVING?
WHAT PROBLEM WERE WE SOLVING?
WHAT PROBLEM WERE WE SOLVING?
To support its strategic direction and raise brand awareness, the CPC approached Rain Digital with a challenge: To create one of the most accessible websites on the internet in time for the Paris 2024 Paralympic Games.
To support its strategic direction and raise brand awareness, the CPC approached Rain Digital with a challenge: To create one of the most accessible websites on the internet in time for the Paris 2024 Paralympic Games.
To support its strategic direction and raise brand awareness, the CPC approached Rain Digital with a challenge: To create one of the most accessible websites on the internet in time for the Paris 2024 Paralympic Games.
02.
What did Rain do?
Created enhanced athlete bios focused on telling the remarkable stories of high-performance athletes with disabilities
Created enhanced athlete bios focused on telling the remarkable stories of high-performance athletes with disabilities
Created enhanced athlete bios focused on telling the remarkable stories of high-performance athletes with disabilities
Implemented media and content-rich Games Hub experiences so Canadians can better connect with and cheer on their Paralympic teams at Paris 2024 and beyond.
Implemented media and content-rich Games Hub experiences so Canadians can better connect with and cheer on their Paralympic teams at Paris 2024 and beyond
Approached website accessibility with a rigorous commitment to being one of the most accessible websites on the internet
Developed a fundraising campaign platform that lights up a stadium in real time to reflect the number of virtual seats purchased, with backend reporting and donation processing features
Implemented an easy-to-use Content Management System and provided training for our clients so that they can easily update the site whenever they have something to share
03.
What were the outcomes?
99% WCAG accessibility score at launch
99% WCAG accessibility score at launch
99% WCAG accessibility score at launch
Over 10,000 athletes, articles, publications and images seamlessly migrated onto the new web platform
A modern, streamlined experience delivered well in advance of the August 2024 event
An interactive fundraising platform with a $1M goal that allows fans to customize a virtual seat for Paris 2024
99%
99%
accessiblity score
accessibility score
accessibility score
10K+
pieces of content migrated
$1M
goal for the virtual seats campaign
View the Paralympic website
View the Paralympic website
View the Paralympic website
View the Paralympic website
THE WORK
THE WORK
THE WORK
THE WORK
THE WORK
