Governor General's Innovation Awards
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INDIAN WELLS TENNIS GARDEN
Widely considered one of the most picturesque and premier venues in all of sports, the Indian Wells Tennis Garden boasts the world’s second largest outdoor tennis stadium. The 54-acre tennis mecca hosts a wide variety of sports and entertainment events, including the crown jewel of professional tennis, the BNP Paribas Open.
01.
WHAT PROBLEM WERE WE SOLVING?
WHAT PROBLEM WERE WE SOLVING?
The former website was focused on existing members and had the feeling of a small tennis club, not the massive tennis and entertainment venue that the organization has grown into. Rain’s challenge was to balance the needs of club members with those of prospective members and event attendees in the redesign of the website.
The website for these prestigious awards was dated, unreliable and poorly automated. This presented a real problem for an awards program rooted in the concept of innovation.
02.
What did Rain do?
Created streamlined and accessible program and event listings for tennis club members
Design concepts and wireframes for the new website
Developed a tennis programming calendar with registration integration that can be fully managed in-house by Indian Wells Tennis Garden staff
Raised the profile of the various membership types and enabled online registration
Added a new special events component to the website with interactive listings and featured events
03.
What were the outcomes?
28% increase in new visitors to the website
Design concepts and wireframes for the new website
29% increase in traffic to the website
56% reduction in bounce rate
242% increase in traffic from social
Working with Rain is like working with your way cooler, way smarter best friend - they’re always one step ahead, and they always seem to have a creative solution. We’ve worked side-by-side with Rain on a number of projects and have been continually impressed by not only their technical skills and know-how, but by their professionalism, candor, and ability to hone in on a client’s biggest priority and deliver above and beyond expectations. We love working with people whose work ethic, ability to laugh and keep things fun, and drive to satisfy the client matches our own - and the Rain team does all that and more.
Working with Rain is like working with your way cooler, way smarter best friend - they’re always one step ahead, and they always seem to have a creative solution. We’ve worked side-by-side with Rain on a number of projects and have been continually impressed by not only their technical skills and know-how, but by their professionalism, candor, and ability to hone in on a client’s biggest priority and deliver above and beyond expectations. We love working with people whose work ethic, ability to laugh and keep things fun, and drive to satisfy the client matches our own - and the Rain team does all that and more.
SARA ROMANO
Brand Strategy and Management
MVT PR (a partner organization on the project)
28%
increase in new visitors to the website
56%
56%
56%
reduction in bounce rate
242%
increase in traffic from social
View the Indian Wells Tennis Garden website
View the Governor General's Innovation Awards website.
THE WORK
THE WORK
THE WORK
THE WORK
THE WORK
