Governor General's Innovation Awards
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INNOVATION 150
As a Signature Initiative of the Government of Canada’s sesquicentennial celebrations, Innovation150 focused on sharing Canadian innovations of the past and shaping the innovations that will drive our future.
01.
WHAT PROBLEM WERE WE SOLVING?
WHAT PROBLEM WERE WE SOLVING?
We had one year to increase Canadian interest and participation in science and technology as part of Innovation150 - a signature Canada 150 initiative.
The website for these prestigious awards was dated, unreliable and poorly automated. This presented a real problem for an awards program rooted in the concept of innovation.
02.
What did Rain do?
Developed a paid digital marketing strategy that included social media marketing, search engine marketing (SEM), display advertising and YouTube pre-roll advertising
Design concepts and wireframes for the new website
Developed specific strategies, ads and videos to reach target demographic of 13-24 year old Canadians with an interest in science and technology
Created original videos, animations, graphics and contest microsites to support the project
Responsible for strategy execution throughout the year, including daily monitoring, weekly evaluation and measurement, bi-weekly analysis and reporting, and quarterly reports to funding partners
03.
What were the outcomes?
20,653,913 Canadians reached through the year-long campaign
Design concepts and wireframes for the new website
5,992,831 online engagements with the program
Design concepts and wireframes for the new website
1,899,624 video views
Design concepts and wireframes for the new website
60% engagement rate with videos
Design concepts and wireframes for the new website
Working with Rain means more than just hiring an agency, it means you’re onboarding one of the most capable and creative digital teams into your organization. We engaged Rain to lead several multi-platform digital campaigns for Innovation150, an ambitious national initiative celebrating science and technology for Canada 150. They went above and beyond for every contest, video, web design and social post, and we were all wildly successful as a result. Better yet, they were fun to work with and cared deeply about every project well beyond the billables and key metrics.
Working with Rain means more than just hiring an agency, it means you’re onboarding one of the most capable and creative digital teams into your organization. We engaged Rain to lead several multi-platform digital campaigns for Innovation150, an ambitious national initiative celebrating science and technology for Canada 150. They went above and beyond for every contest, video, web design and social post, and we were all wildly successful as a result. Better yet, they were fun to work with and cared deeply about every project well beyond the billables and key metrics.
RJ TAYLOR
Former Manager of Special Projects
Innovation150
20M+
Canadians reached through the year-long campaign
5.9M+
online engagements with the program
60%
engagement rate with videos
THE WORK
THE WORK
THE WORK
THE WORK
THE WORK
