separator large

INNOVATION 150

separator small
As a Signature Initiative of the Government of Canada’s sesquicentennial celebrations, Innovation150 focused on sharing Canadian innovations of the past and shaping the innovations that will drive our future.

01.

WHAT PROBLEM WERE WE SOLVING?

WHAT PROBLEM WERE WE SOLVING?

separator small

We had one year to increase Canadian interest and participation in science and technology as part of Innovation150 - a signature Canada 150 initiative.

The website for these prestigious awards was dated, unreliable and poorly automated. This presented a real problem for an awards program rooted in the concept of innovation.

02.

What did Rain do?

separator small

Developed a paid digital marketing strategy that included social media marketing, search engine marketing (SEM), display advertising and YouTube pre-roll advertising

Design concepts and wireframes for the new website

separator small

Developed specific strategies, ads and videos to reach target demographic of 13-24 year old Canadians with an interest in science and technology

separator small

Created original videos, animations, graphics and contest microsites to support the project

separator small

Responsible for strategy execution throughout the year, including daily monitoring, weekly evaluation and measurement, bi-weekly analysis and reporting, and quarterly reports to funding partners

Innovation150-Life-Hacks-Banners_1
Innovation150-Life-Hacks-Banners_4
Innovation150-Life-Hacks-Banners_7
Innovation150-Life-Hacks-Contest-2
Innovation150-Life-Hacks-Contest-Submission-Page-2
CAI-banners_2b
CAI-banners_3
CAI-banners_4
CAI-banners_1b
Innovation150_CAI_Landing
POI-banners_3

03.

What were the outcomes?

separator small

20,653,913 Canadians reached through the year-long campaign

Design concepts and wireframes for the new website

separator small

5,992,831 online engagements with the program

Design concepts and wireframes for the new website

separator small

1,899,624 video views

Design concepts and wireframes for the new website

separator small

60% engagement rate with videos

Design concepts and wireframes for the new website

testimonials-img-square-4
Working with Rain means more than just hiring an agency, it means you’re onboarding one of the most capable and creative digital teams into your organization. We engaged Rain to lead several multi-platform digital campaigns for Innovation150, an ambitious national initiative celebrating science and technology for Canada 150. They went above and beyond for every contest, video, web design and social post, and we were all wildly successful as a result. Better yet, they were fun to work with and cared deeply about every project well beyond the billables and key metrics.
Working with Rain means more than just hiring an agency, it means you’re onboarding one of the most capable and creative digital teams into your organization. We engaged Rain to lead several multi-platform digital campaigns for Innovation150, an ambitious national initiative celebrating science and technology for Canada 150. They went above and beyond for every contest, video, web design and social post, and we were all wildly successful as a result. Better yet, they were fun to work with and cared deeply about every project well beyond the billables and key metrics.
RJ TAYLOR

Former Manager of Special Projects

Innovation150

20M+

Canadians reached through the year-long campaign

5.9M+

online engagements with the program

60%

engagement rate with videos

THE WORK

THE WORK

THE WORK

THE WORK

THE WORK

Digital Done Properly Since 2014
©2020 Rain Digital

Digital Done Properly Since 2014
©2020 Rain Digital