separator large

BNP PARIBAS OPEN

separator small
The BNP Paribas Open is the largest two-week combined event outside of the four Grand Slams and the most-attended WTA Premier Mandatory and ATP World Tour Masters 1000 tennis tournament in the world.

01.

WHAT PROBLEM WERE WE SOLVING?

WHAT PROBLEM WERE WE SOLVING?

separator small

Although the tournament is known informally as "the fifth grand slam", the Indian Wells event website was not ready to play in the big leagues.

The website for these prestigious awards was dated, unreliable and poorly automated. This presented a real problem for an awards program rooted in the concept of innovation.

02.

What did Rain do?

separator small

Complete redesign and development of the tournament website

Design concepts and wireframes for the new website

separator small

Implemented live tennis scoring, draws, results, match stats and player bios using data from official tournament feeds

separator small

Robust ticket sales and selection tools

separator small

Historical timeline, past champion profiles and key statistics

separator small

Extensive search engine optimization and digital campaign tracking

separator small

Email marketing campaign automation and segmentation

BNPPO-Home-Before
BNPPO-Home-Mobile
BNPPO-Menu-Mobile
BNPPO-Home-During-5
BNPPO-Hamburger-Tablet-Landscape-2
BNPPO-News
BNPPO-Long-Read
BNPPO-Long-Read-Tablet-Portrait
BNPPO-Short-Read
BNPPO-Articles-Listing-Mobile
BNPPO-Articles-Default-Mobile
BNPPO-Tickets-Landing-2
BNPPO-Calendar-Tablet-Landscape
BNPPO-Tickets-Selected
BNPPO-Ticket-Select-Mobile
BNPPO-Packages-Mobile
BNPPO-Tickets-Series-Packages
BNPPO-Scores-3
BNPPO-Draws
BNPPO-Results
BNPPO-Match-Stats
BNPPO-Results-Mobile
BNPPO-Match-Stats-Mobile
BNPPO-Players-2
BNPPO-Player-Bio-Livescore
BNPPO-Players-Mobile
BNPPO-Player-Profile-Mobile
BNPPO-Activities-List-2
BNPPO-Activities-Map-Tablet-Landscape-2
BNPPO-Dining-Restaurants
BNPPO-History-Timeline
BNPPO-Past-Champions-2
BNPPO-Experience-Mobile
BNPPO-Articles-Featured-Mobile

03.

What were the outcomes?

separator small

25% increase in website sessions

Design concepts and wireframes for the new website

separator small

2.1 million visitors to the website in 2019

separator small

Double-digit percentage increases in online ticket revenues

separator small

Email open and click rates above the industry average

separator small

CSS-based ticket promotion banner CTR 300x traditional banner ads

testimonials-img-square-1
As a world-class organization and event, we demand excellence, innovation and unwavering commitment from ourselves and our partners. Rain has proven themselves up to the challenge - listening to our needs and priorities; immersing themselves in our brands; and working hand-in-hand with us to deliver smart digital solutions that feel authentic and unique. The team at Rain continually strives to not only meet our expectations but surpass them.
As a world-class organization and event, we demand excellence, innovation and unwavering commitment from ourselves and our partners. Rain has proven themselves up to the challenge - listening to our needs and priorities; immersing themselves in our brands; and working hand-in-hand with us to deliver smart digital solutions that feel authentic and unique. The team at Rain continually strives to not only meet our expectations but surpass them.

As a world-class organization and event, we demand excellence, innovation and unwavering commitment from ourselves and our partners. Rain has proven themselves up to the challenge - listening to our needs and priorities; immersing themselves in our brands; and working hand-in-hand with us to deliver smart digital solutions that feel authentic and unique. The team at Rain continually strives to not only meet our expectations but surpass them.

PHILIPPE DORE
Director of Marketing

BNP Paribas Open / Desert Champions LLC

25%

increase in website sessions

2.1M

visitors to the website in 2019

separator small

View BNP Paribas Open website

View BNP Paribas Open website

THE WORK

THE WORK

THE WORK

THE WORK

THE WORK

Digital Done Properly Since 2014
©2020 Rain Digital

Digital Done Properly Since 2014
©2020 Rain Digital