BNP Paribas Open

BNP PARIBAS OPEN

The BNP Paribas Open is the largest two-week combined event outside of the four Grand Slams and the most-attended WTA Premier Mandatory and ATP World Tour Masters 1000 tennis tournament in the world.

01.

WHAT PROBLEM WERE WE SOLVING?

Although the tournament is known informally as "the fifth grand slam", the Indian Wells event website was not ready to play in the big leagues.

The website for these prestigious awards was dated, unreliable and poorly automated. This presented a real problem for an awards program rooted in the concept of innovation.

02.

What did Rain do?

Complete redesign and development of the tournament website

Design concepts and wireframes for the new website

Implemented live tennis scoring, draws, results, match stats and player bios using data from official tournament feeds

Robust ticket sales and selection tools

Historical timeline, past champion profiles and key statistics

Extensive search engine optimization and digital campaign tracking

Email marketing campaign automation and segmentation

03.

What were the outcomes?

25% increase in website sessions

Design concepts and wireframes for the new website

2.1 million visitors to the website in 2019

Double-digit percentage increases in online ticket revenues

Email open and click rates above the industry average

CSS-based ticket promotion banner CTR 300x traditional banner ads

As a world-class organization and event, we demand excellence, innovation and unwavering commitment from ourselves and our partners. Rain has proven themselves up to the challenge - listening to our needs and priorities; immersing themselves in our brands; and working hand-in-hand with us to deliver smart digital solutions that feel authentic and unique. The team at Rain continually strives to not only meet our expectations but surpass them.

As a world-class organization and event, we demand excellence, innovation and unwavering commitment from ourselves and our partners. Rain has proven themselves up to the challenge - listening to our needs and priorities; immersing themselves in our brands; and working hand-in-hand with us to deliver smart digital solutions that feel authentic and unique. The team at Rain continually strives to not only meet our expectations but surpass them.