Lyra has over 10 years of experience developing innovative and highly effective digital content strategies for top Canadian businesses, agencies, and not-for-profits. Her expertise includes social media marketing, content strategy, influencer marketing, SEO and SEM campaigns, among other digital optimization projects.
With an eye for detail and a commitment to exceeding clients’ expectations, Lyra has a unique ability to blend art and science to ensure goals are achieved in a meaningful way.
Lyra is pursuing bilingual certification through the University of Toronto (expected completion 2021). She holds a journalism diploma from Centennial College and an English degree from Queen’s University. She is Google AdWords and Google Analytics certified.