LYRA
PAPPIN

Director of Content and Social Strategy

KNOWN FOR:

Seeing opportunities, not problems. Translating big concepts into tangible goals.

Lyra has over 15 years of experience developing innovative and highly effective digital content strategies for top Canadian businesses, agencies, and not-for-profits. Her expertise includes social media marketing, content strategy, influencer marketing, SEO and SEM campaigns, among other digital optimization projects.

With an eye for detail and a commitment to exceeding clients’ expectations, Lyra has a unique ability to blend art and science to ensure goals are achieved in a meaningful way.

Lyra holds bilingual certification in French through the University of Toronto, a journalism diploma from Centennial College and an English degree from Queen’s University. She is Google AdWords and Google Analytics certified.

 

Lyra has over 15 years of experience developing innovative and highly effective digital content strategies for top Canadian businesses, agencies, and not-for-profits. Her expertise includes social media marketing, content strategy, influencer marketing, SEO and SEM campaigns, among other digital optimization projects.

With an eye for detail and a commitment to exceeding clients’ expectations, Lyra has a unique ability to blend art and science to ensure goals are achieved in a meaningful way.

Lyra holds bilingual certification in French through the University of Toronto, a journalism diploma from Centennial College and an English degree from Queen’s University. She is Google AdWords and Google Analytics certified.

 

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