LYRA
PAPPIN
Director of Content and Social Strategy
KNOWN FOR:
Seeing opportunities, not problems. Translating big concepts into tangible goals.
Lyra has over 10 years of experience developing innovative and highly effective digital content strategies for top Canadian businesses, agencies, and not-for-profits. Her expertise includes social media marketing, content strategy, influencer marketing, SEO and SEM campaigns, among other digital optimization projects.
With an eye for detail and a commitment to exceeding clients’ expectations, Lyra has a unique ability to blend art and science to ensure goals are achieved in a meaningful way.
Lyra is pursuing bilingual certification through the University of Toronto (expected completion 2021). She holds a journalism diploma from Centennial College and an English degree from Queen’s University. She is Google AdWords and Google Analytics certified.
