DIGITAL MARKETING STRATEGY
- Developed a paid digital marketing strategy that includes social media marketing, search engine marketing (SEM), display advertising and YouTube pre-roll advertising.
- To date, the paid marketing efforts have resulted in engagement rates more than 200 times the rate of organic (unpaid) engagement.
- Developed specific strategies, ads and videos to reach target demographic of 13-24 year old Canadians with an interest in science and technology.
- Responsible for strategy execution throughout 2017, including daily monitoring, weekly evaluation and measurement, bi-weekly analysis and reporting, and quarterly reports to funding partners.
- Innovation150 is led by Perimeter Institute for Theoretical Physics, Actua, the Institute for Quantum Computing at the University of Waterloo, the Canada Science and Technology Museums Corporation, and the Canadian Association of Science Centres, along with its members.