TENNIS CANADA

Tennis Canada wanted to take advantage of the unprecedented interest in Canadian tennis. It needed a complete overhaul of its digital properties and content/social strategy to do it.

Digital Strategy

  • Complete redesign of tenniscanada.com to be content-first, mobile-friendly and user-centric
  • Created a content strategy and editorial calendar to improve the frequency and quality of content
  • Grew social engagement via a social media strategy for existing and prospective platforms
  • Established a measurement and reporting framework, including social and website analytics

 

Website Development 

 

  • Created a website designed to be a destination for Canadian tennis news and information
  • Content-driven format that encourages deep engagement through related posts, social sharing and rich media integration
  • Video, photo and Canadian player galleries
  • Implemented bilingual CMS and search engine optimization

 

View Tennis Canada’s Website

 

Website Development 

 

  • Created a website designed to be a destination for Canadian tennis news and information
  • Content-driven format that encourages deep engagement through related posts, social sharing and rich media integration
  • Video, photo and Canadian player galleries
  • Implemented bilingual CMS and search engine optimization

 

View Tennis Canada’s Website

 

Tennis Canada 125th Anniversary Microsite

To celebrate 125 years of Canadian tennis history, we developed a custom microsite showcasing vintage tennis photography, stats and highlights, timelines, longread features and links to other Tennis Canada content.

 

View the 125th Anniversary Microsite

2015 Annual Report

We did away with the standard PDF Annual Report and instead created a stunning interactive recap of Tennis Canada’s success in 2015.

 

See the Annual Report

Tennis Canada Store

We built an online e-commerce solution for Canadian tennis fans to purchase the latest Tennis Canada and Rogers Cup gear, with integrated payment and shipping functionality.

 

Visit the Store

Provincial Tennis Association Websites

We unified the online tennis experience across Canada by rolling out the tenniscanada.com digital platform to eight provincial tennis association websites.


Results

View All Case Studies