SATOV Consultants

Satov Consultants rebranded their firm to better define their offering in a competitive and saturated market. They needed a new website and content marketing strategy to support this new brand position.

Highlights of this client engagement

  • Complete rebuild of the corporate website, including integration with the “Way Forward” corporate blog and social media accounts
  • Created a content marketing strategy that helped to re-brand/re-position Satov Consultants as a firm that creates more profitable relationships for its clients in the service industries
  • Developed a differentiated digital presence for the firm’s principal, Mark Satov, highlighting media and speaking engagements

 

SATOV Website

Content Management System and training

  • Implemented and customized the WordPress CMS to provide a user-friendly back-end that empowered the Satov team to manage and update all aspects of their website without agency intervention

Custom design and navigation 

 

  • Building on the angled lines of the firm’s logo, we created a custom navigation and site design that reinforced their visual identity
  • Media appearances and blog posts integrated directly on the firm’s homepage, in addition to standard information about services and team

 

Content marketing strategy

  • Developed a strategy that outlined content ideation, creation, dissemination and measurement across Satov’s digital channels, including email and social
  • Worked with the Satov team to identify content ‘buckets’ to better organize their existing content and integrate it directly with their website and optimize for search (was previously a standalone archive of past newsletters)
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