ROGERS CUP

The Rogers Cup digital platforms were dated and didn’t reflect the sophistication of this world-class event. This meant missed opportunities to engage fans, sponsors and ticket-buyers at every digital touchpoint.

Digital Strategy 

  • Grew interest and and attendance through content creation, promotion and fan engagement across digital channels
  • Social media strategy and execution including Twitter, Facebook, Vine, YouTube, Snapchat, Periscope and Instagram
  • Unified the Rogers Cup experience between cities and delivered a contemporary digital experience for both attendees and fans at home
  • Established a measurement and reporting framework, including social and website analytics
  • Developed and executed a paid digital and retargeting strategy

 

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Website Development 

  • Complete redesign and overhaul of the Rogers Cup / Coupe Rogers websites
  • Built real-time live scoring, results, draws and order of play functionality
  • Created video, photo and player galleries
  • Implemented bilingual CMS and search engine optimization
  • Created rich media match recaps that included stats, player interviews, galleries and video highlights

 

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Live Scores and Results 

Using the official feeds from the ATP and WTA tours, we developed real-time live scoring, results, order of play and draws for the tournament websites. During matches, over 60% of visitors to the websites sat on the live scoring pages, and these pages received more that 45% of overall traffic, representing a significant value for fans and sponsors.

Fan Challenge / On-Site Scavenger Hunt

Sponsored by the ATP and WTA, the Fan Challenge was an on-site scavenger hunt where players could earn points, badges and daily prizes. The game encouraged attendees to stay on-site longer and engage more frequently with retail and sponsor activations in the venue.

Parking App

Tournament attendees could get driving and walking directions via the Rogers Cup Parking app, as well as track shuttlebuses to and from the venue on their mobile devices.

Parking App

Tournament attendees could get driving and walking directions via the Rogers Cup Parking app, as well as track shuttlebuses to and from the venue on their mobile devices.

Bracket Challenge

In 2016 we added gamification elements to the Rogers Cup digital experience. Almost 4,000 fans made their predictions in the Rogers Cup Bracket Challenge, competing against each other for a $1 million grand prize.

Streak Challenge

Fans played against each other to answer trivia questions about matches and try to earn the longest “streak” of correct consecutive answers. The Streak Challenge was sponsored by FILA, and the winners will be watching the BNP Paribas Open in Indian Wells from the FILA Suite in 2017.


RESULTS

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