ECONOMIC DEVELOPERS ASSOCIATION OF CANADA

EDAC needed to use digital more strategically to engage its 1,000+ members across the country. Members wanted to interact with their association online, and meeting this expectation was becoming a key factor in member retention.

Digital Strategy Development 

  • Better aligned the website structure, content and functionality with EDAC’s organizational goals and brand personality
  • Developed an email outreach strategy to support regular communication with members
  • Professional photography of board members and events to support digital marketing initiatives
  • Created a secure members area for networking and member account management

 

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Member certification campaign

Developed an online readiness quiz, brochure and member testimonials about the Ec.D. professional designation. The campaign resulted in increased interest in the designation and additional revenue for the Association.

Online registration and payment

Moved EDAC’s member registration, renewals, conference registration and purchase of course materials from mailed invoices to secure online payment. Members could quickly renew and pay fees online, and EDAC was able to reduce administrative costs and receive payments sooner.

Online registration and payment

Moved EDAC’s member registration, renewals, conference registration and purchase of course materials from mailed invoices to secure online payment. Members could quickly renew and pay fees online, and EDAC was able to reduce administrative costs and receive payments sooner.

Marketing Canada Awards

EDAC’s Marketing Canada Awards are the top honour for economic development marketing professionals. We created an online submission process and gallery for the awards that provided members with increased profile and a resource for viewing best practices.

Secure Members Area

The EDAC Member Portal allows members to manage their account, view and apply to employment opportunities, and access a comprehensive member directory for networking.


RESULTS

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